GolfLincsUK incorporating Golf Club Marketing.Org

Section 6 - Marketing Your Club - Promoting Your Club

Section 6 - Promoting Your Club


In fairness to our paying customers, this section is now available only to subscribers. It contains best practice advice on the following:


6.1.   Using the Press. 


6.2.   Creating compelling copy


6.3.  Involving the community in promoting your club


6.5.  Writing an effectivePress release.


6.6.  Promoting to Affinity Groups


6.7.   Introducing Golf Break Deals


6.8.    Advertising -How not to waste money on your advertising. Many clubs are unaware that they are doing just that.


6.9.  Your Club Web Site - Getting your web designers to produce a site that works for the club, not for the designer.


6.10. What to expect from your Web Site


6.11. Ensuring that your site does not allow opportunities to pass by effective use of your site's statistical information.



















Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

David Ogilvy